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Steve Jobs

Co-founder, Apple

Knew what to leave out.

Everyone knows the products. What interests me more is the decade after he was pushed out of Apple. NeXT didn't sell many computers, but its software became the base of macOS and iOS. Pixar nearly went broke several times before Toy Story.

When he came back in 1997, Apple was close to collapse. One of the first things he did was cut most of the product line down to four computers. Saying no was most of the strategy.

He could also be cruel to people around him, and for years refused to acknowledge his daughter. Both things are true and I don't think you can separate them neatly.

Go deeperBecoming Steve Jobs, Brent Schlender & Rick Tetzeli

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